It's official! Mud runs are the fitness craze of 2013 and are here to stay for 2014 and beyond. As a result, the Back 2 The Trenches team wanted to capture the thrills and spills of their first event back in late 2012. The first video we did got over 16,000 YouTube hits, and so they decided to repeat the process for every event, generating a huge amount of YouTube traffic, directly promoting their events. Online video, particularly YouTube is a hugely powerful marketing tool, as it allows you to communicate your message in a unique and engaging way. Back 2 The Trenches currently have in excess of 30,000 video views across their range of event videos!