G4S Health Services had recently won a contract to provide patient transport services in Kent, one of the largest authorities in the UK.
Blue House Design was approached to help communicate the transition from the previous provider to service users. This importd training users on a new booking system all within 12-weeks.
The transition to the new service went smoothly. In the first three months the website had:
- 8,141 pageviews
- 56% of users found the service from Google
- 24% mobile traffic
The full story
Planning and requirements
With a fixed and immovable deadline the scale of the project was not to be underestimated. We met with all the stakeholders involved at both G4S and the NHS to understand their needs.
A couple of key challenges emerged:
- The need to communicate service information to both medical professionals – nurses, ward admins and doctors – and patients.
- To encourage the use of a new booking system.
Our strategy was to use a website as a hub for service information for both audiences. The digital content would be supported by several pieces of print collateral – leaflets, posters, banners – to be printed and installed inside Hospitals and GP surgeries.
The website would also distribute the artwork for the leaflets and posters so individual sites could print professionally or in-house.
We created a standalone identity for the service to help users understand that a new provider was running the service. This was important as the service was not only for medical professionals, but also for patients.
As part of the brand guidelines we also produced other pieces of collateral including a patient feedback form and branded letterhead.
To encourage use of the new booking system we created a dedicated section on the website for medical professionals. We built a bespoke Content Management System for the section, so G4S could manage the content and update service information.
During the project it became clear that medical professionals would need training on the new booking system. To compliment the on-site training provided by G4S we were asked to produce training videos to cover the core tasks. To write the scripts for the videos our director spent a week with G4S learning how to use the booking system.
What we did
Brand and graphic design
- Logo design
- Brochure design
- Poster design
- Leaflet design
- Feedback form design
- Print management
Web design and development
- Visual design
- Mobile-friendly and responsive design
- Front-end development
- Custom-built bespoke CMS
Video and photography
- Live-action production
- Voice over
- Web optimisation