We started with the magazine logo and took inspiration from a tape gun as applicable to the industry; this gave us the icon part of the Magazine header, which could then be used on the company facebook and twitter pages. Once the full header was finalized we could begin piecing together the concept for the final magazine.
After analyzing similar industry magazines we found that design was very regimented from one advertorial to the next. In order to position Intralogistics above the competition we ensure that each article in the magazine is given custom layout that sets it aside from other pages. The feedback from advertisers has been fantastic and the magazine continues to thrive.