Establishing a luxury retailer in a competative market
We split the project into three phases: branding, video and photography and the website. This was to create some initial brand marketing while the website was being developed and tested.
We ran a series of workshops to define the brand and create the right feeling Bottega Nera were aiming for.
Video and photography was an intensive two-day shoot working with two wonderful models. The location was simply wonderful.
With the ecommerce website the products are the star. The design was kept deliberately minimal, clear and direct whlie not being austere. The website is feature with with user controls, accounts, stock management, and so on.