Improving the online presence of a Danish corporation in the UK
Falck are a Danish corporation and are world leaders in providing private amublance services. Despite operating in the UK for a number of years, they had little marketing, which was hampering in their bids to win contracts.
Rather than re-invent the wheel, our approach was to look at the graphic output of the corporation for inspiration. Elements such as the logo, eagle icon, typeface and photography were all well defined, but we’re not being used.
Another goal of the project was to make the content highly shareable. We achieved this by using structured data to optimise content when shared on social media.